“These are critical times when we can all play our part in helping to deliver on the U.N. Global Goals and the Paris Climate Agreement. The only way to do that is by bringing people together, sharing ideas, innovation and experiences. This is the objective we have set for Gucci Equilibrium,” explained Marco Bizzarri, Gucci president and CEO.
Part of a 10-year initiative to weave a comprehensive sustainable strategy throughout the brand, Gucci Equilibrium “builds on the Culture of Purpose that governs Gucci on a day-to-day basis.”
Based on three pillars — environment, people and innovations in sustainability — Gucci’s Culture of Purpose was designed to support its mission, which is to bring positive change in order to secure our collective future.
“Gucci is not a company where you must leave your values at the door, but one where they are enhanced, challenged and amplified. Gucci Equilibrium is about us spreading that energy and positive intent to everyone who loves our brand,” Bizzarri continued.
Through its online portal, equilibrium.gucci.com, a global audience can access compelling content on some of the most critical topics of our time, including environmental and social impact change. Equilibrium.gucci.com will also be used as a corporate communication tool designed to complement a companywide program that allows each of Gucci’s 13,000 employees to dedicate a percentage of their work time to volunteering in local communities.
As a leader in balancing the creation and marketing of haute couture fashion with environmental and social betterment agendas, the brand also continues to command the conversation on gender equality through its Chime for Change girls and women’s empowerment campaign.
The campaign, which was introduced at the 2018 European Development Days “Women & Girls at the Forefront of Sustainable Development: Protect, Empower, Invest” event in Brussels earlier this summer, is dedicated to making a positive impact in every aspect — school, government, health care and the workplace — of women and girls’ lives.
As the late global icon Nelson Mandela so eloquently put it: “As long as the nation refuses to acknowledge the equal role of more than half itself, it is doomed.”