A longtime leader in social responsibility and sustainability, Tiffany & Co. and The Tiffany & Co. Foundation recently announced a $1 million commitment to Australia’s Great Barrier Reef.

One of the Seven Natural Wonders of the World, the Great Barrier Reef stretches 1,600 miles along the eastern coast of Australia and comprises more than 900 islands, 3,000 individual reefs and supports one of the most comprehensive ecosystems in the universe. It is also the only living entity on Earth visible from space.

A supporter of global coral conservation for nearly two decades, Tiffany & Co.’s recent commitment, in collaboration with the Great Barrier Reef Foundation’s Out of the Blue Box Innovation Challenge and Reef Aid, is focused on balancing the need for long-term solutions with immediate, tangible actions to safeguard the world’s most iconic reef.

Tiffany & Co. flagship store on 57th St. in New York

Tiffany & Co.’s flagship store in New York City.

“We believe there is reason for hope,” said Anisa Kamadoli Costa, chairman and president of The Tiffany & Co. Foundation. “The Foundation is proud to support two of the leading organizations working to preserve the Great Barrier Reef, one of our planet’s most significant natural assets. Together, we can find novel solutions to preserve this precious coral ecosystem and ensure that it is vibrant and healthy for generations to come.”

Great Barrier Reef Foundation’s Out of the Blue Box Innovation Challenge, which launched last month, is a global initiative designed to generate innovative ideas to save the reef. You can enter the challenge here (entry deadline is Sept. 3).

Reef Aid aims to improve water quality by reducing the amount of sediment in ocean waters caused by erosion.

“Greening Australia and our partners are tackling one of the most critical threats to the iconic and globally significant Great Barrier Reef,” said Brendan Foran, CEO of Greening Australia. “With The Tiffany & Co. Foundation’s support, which will be matched with the same level of government funding, we will continue to improve water quality, boosting the Reef’s resilience to fight climate change.”

If you would like to support the health of the Reef, you can donate here. Other ways to support the effort includes recycling, limiting or eliminating the use of plastic bottles and straws, and, whenever possible, purchasing environmentally safe items.

The Great Barrier Reef of Australia, one of the Seven Natural Wonders of the World.


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